Zibo Yinshilai Textile (group) Co., Ltd, takes high count cotton and functional, differentiated new fibers, new materials fabrics as its leading products, the company has more than 1100 air-jet looms (including 300 high-speed jacquard machines), and 200000 spindles, and has obtained ISO9001, ISO14001, ISO18001 and other a number of certifications, which is a national high-tech enterprise and one of the largest suppliers of high-end jacquard fabrics in China.In 2018, "Yinshilai" was recognized as a well-known trademark in China.
With the concept of “Innovator, Self Renewal”, the company paid a lot attention to the innovation of the product, technology and model. Various kinds of applied new technologies have emerged continuously, like“One time down filling” and “Large fold”. The new materials developed and applied include Tencel, cuprammonium fiber, acetate fiber, chitin fiber, modal, organic cotton / colored cotton, bamboo fiber, recycled fiber and other a number of low-carbon and new environment-friendly fibers; At the same time, the company group has implemented the strategy of “vertical alliance and horizontal alliance”, developing and utilizing “external brain” resources, in order to actively expanded the cooperative development mode with colleges, institutions, upstream and downstream enterprises, keep the company's innovation at the forefront of the market, and lead the industry peers, gradually formed five product category: home textile, clothing, high-end hotel, leisure sports and home decoration. The diversity of the product series have raised a high-end and differentiated brand image of “Yinshilai”.
In the next step, the company will continue to deepen market segmentation and strengthen core competitiveness. At the same time, take brand operation as the main goal, constantly expand the company's extension, improve the company's power of the influence and radiation, gradually build the company become a high technology, brand enterprise characterized by "strong core, weak boundary, light assets and high flexibility".